Who They Are
A Bay Area non-profit dedicated to providing full-time music teachers to inner-city schools in San Francisco, Oakland, and Richmond that have either eliminated or reduced their music programs.
Why They Came To Us
The organization had long been in existence under a previous name but was undergoing a major restructuring under new Executive Director, Dylan Tatz, who wanted a new brand to reflect those changes. With a fresh name, zSharp commissioned Trejure to step in and build out the rest of the brand, beginning with design for the logo and website.
What We Did For zSharp
Our logo design process was inspired by great jazz and classical legends, ultimately leading us to a logomark that marries the musical sharp symbol "#" with the letter "Z" — visually alluding to the name of the organization within the mark itself. We then carried the spirit of the logo into the website design and marketing collateral for zSharp.