Who They Are
A theater company that produces plays & musicals for adult audiences and teaches theater classes for children based in San Francisco.
Why They Came To Us
The Rabbit Hole was outgrowing their homegrown SquareSpace site and needed a solution that was more sophisticated in design, reflecting the otherworldly and eccentric creativity behind their brand. And while the logo at the time worked, it lacked polish.
What We Did For The Rabbit Hole
We refined the current logo with finishing touches to demonstrate the brand's growth and maturity as a professional theater company. Then we worked closely with Brooke and Mia, The Rabbit Hole's directors, to map out the content for the new site, painstakingly designed each and every page, complete with a typographic treatment that spanned multiple timeframes in history to create a neither-here-nor-there look & feel.
Coming over from SquareSpace, Mia and Brooke expected to be able to update site content themselves, so we integrated the site with ExpressionEngine, our content management system of choice, to allow them to post new classes, productions, and schedules easily.